It would be safe to assume that everyone reading this is familiar with Shiro Meda, but as a refresher, let’s briefly describe it. Shiro Meda, located around 6 kilo, is a market that mostly deals in everything traditional attire. From the yarn spinners to pattern designers everyone involved in the production of traditional dresses can be found here with their expertise and items.
While the art of traditional fashion design has remained alive in Ethiopia, it has remained in the traditional space. For the most part, it’s still not something you wear every day and even in those instances, the overall design of the clothes we see today isn’t innovative. To find out if the industry has evolved and how it has evolved we went down to see SewaSew Design, a family-owned and operated fashion design studio that is doing interesting things in the Ethiopian fashion world.
Addis Ababa, Ethiopia
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Monday – Sunday
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+251-913-172-187
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