We pondered a lot, in terms, of what to highlight on the importance of cinema in Ethiopia. The truth of the matter, there’s a lot to complain about, especially, in the current times (with Corona and Civil War looming over the country). But it’s important to look at the positives. Mostly because, we all know what’s wrong with the local cinema but we can’t really appreciate it’s importance. So here’s why we here GETZ love the movies and why we think it’s important to keep pushing until we’re in that ideal state where we can rightfully hate on whatever version of cinematic universe will eventually form in Ethiopia.